Who's to say it would stop with that. On October 3, 2013, Bieber announced that he would launch a new song each and every Monday for ten weeks as a lead-up to the film Justin Bieber's Believe, which entered production in May 2012 and was launched on December 25, 2013. The movie is a follow-up to Bieber's first theatrical movie Justin Bieber: Never Say Never, with Jon M. Chu returning as director.