Rivlin experienced often struggled to market Babe to advertisers, relying largely on dollars infusions from buyers, and now there was even much less income coming in from advertisers. "We had been both drunk, and it was clearly pretty embarrassing for both of us," explained Rivlin. "We had been all in our 20s when we were building Babe, and we made some big errors together the way, most which of which are on me," reported Herrmann.