Karp announced in November 2017 that he would be leaving Tumblr by the stop of the year. As none experienced carried out so following a calendar year of waiting, Karp and developer Marco Arment started working on their have platform. Principal pictures commenced on April 1, 2013, at the Raleigh Manhattan Beach Studios in Los Angeles, less than the performing title Freezer Burn. Wilstein, Matt (April 1, 2015).