twenty. b © sparks & honey 2016 BRUNCHIFICATION The rest of the environment is discovering the elegance of pancakes and avocado toast: Brunch is astounding. Brunchification describes how breakfast items are going to alter menus across the state in 2017. Breakfast situations, in- and away-from-home, are forecast to expand by five % via 2019, ahead of the envisioned population progress of four p.c.