Karp introduced in November 2017 that he would be leaving Tumblr by the end of the yr. As none experienced performed so after a year of waiting, Karp and developer Marco Arment commenced doing work on their possess platform. Principal pictures started on April 1, 2013, at the Raleigh Manhattan Beach Studios in Los Angeles, less than the working title Freezer Burn. Wilstein, Matt (April 1, 2015).