The saying, "You have to spend money to earn money," generally holds true for ANY business! For those of you who already have a website, how many of you regularly profit from it? Twenty thousand people and he's the only one with a microphone!
Where the pencil meets the eyebrow above the nose should be the starting point. You can create your own profitable items, sell them well, and have others selling them for you. Consume most of your calories early in the day and always eat breakfast.