New York Times. Retrieved 2013-07-29. "Hooking up" was a phrase recognized in the year 2000 to nearly just about every American baby about the age of 9, but to only a rather small share of their parents, who, even if they read it, considered it was being applied in the previous sense of "assembly" anyone. Their father, Edgar Bronfman Sr., took a NXIVM system the subsequent year.