Halliday, Josh (18 May 2011). "Google manager: anti-piracy guidelines would be catastrophe for no cost speech". Gamasutra. UBM TechWeb. Archived from the original on June 6, 2011. Retrieved May 25, 2011. Direct X-Box, of program, was truncated to 'Xbox,' -- and "advertising hated the identify," states Fries. Archived from the initial on 22 April 2014.. TorrentFreak.