In January 2017, Maltese newspaper The Malta Independent described that BongaCams was far more popular among the the Maltese than Wikipedia. Helena Grech (28 January 2017). "It's official: The Maltese prefer porn to Wikipedia". Ms. Darling was later on followed by globe-popular adult actress Jelena Jenson, who joined CAM4 in January, 2017 as event marketing manager and brand ambassador.