Crystal Dynamics up to date the character design to insert a lot more realism, but retained past style components. In late 2010, Square Enix announced a franchise reboot titled Tomb Raider the new Lara Croft would be a darker, grittier reimagining of the character. Lara Croft primarily seems in the Tomb Raider video activity sequence published by Square Enix Europe (previously Eidos Interactive).