It’s ironic, probably, that when Gen Z is savoring the unique, unreconstructed Mills & Boon novels, its publisher, HarperCollins, is set on reinventing them. Much as Gen Z fetishises the fashion of Princess Diana and the music of Kate Bush, so too does it worship the retro graphics, outlandish plots and outdated-fashioned titles of historic Mills & Boon novels, with those people hailing from the 80s finding individual favour.