Karp declared in November 2017 that he would be leaving Tumblr by the conclusion of the year. As none experienced accomplished so after a calendar year of waiting, Karp and developer Marco Arment commenced performing on their very own system. Principal images began on April 1, 2013, at the Raleigh Manhattan Beach Studios in Los Angeles, underneath the performing title Freezer Burn. Wilstein, Matt (April 1, 2015).