By 1967, Manilow was the musical director for the WCBS-Tv sequence Callback, which premiered on January 27, 1968. He future done and organized for Ed Sullivan's manufacturing enterprise, arranging a new topic for The Late Show, though composing, producing, and singing his radio and tv jingles. In 1964, Manilow met Bro Herrod, a CBS director, who asked him to arrange some music for a musical adaptation of the melodrama The Drunkard.