Hunter launched the concept at a time when Americans had been already afraid: It was the Cold War, and America panicked at the idea of mass communist indoctrination through "brainwashing" - they could be transformed and not even realize it! The trendy idea and the time period "brainwashing" was first used by journalist Edward Hunter in 1951 to explain what had occurred to American POWs through the Korean War.
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Elvis’ first expertise as a Hollywood actor was carefully adopted in the entertainment press from the day he was assigned a role in Love Me Tender until the day the movie was launched. After being expelled from the Church of the Seventh Day Adventists as a younger man, Koresh soon joined an offshoot known as the Branch Davidians.