It took quite a few several years for Leijonborg and Bergvall to come across someone ready to spend in their channel, but it was ultimately released on September 15, 1990 as "TV4", broadcasting from the Tele-X satellite. Kunskaps-Tv i Sverige (to be K World), TV8 and Cell Internet Commerce Development (eTV) in addition to SVT1, SVT24 and TV4.