Desiring a improve of scene, Cecil B. DeMille, Jesse Lasky, Sam Goldfish (later Samuel Goldwyn), and a team of East Coast businessmen produced the Jesse L. Lasky Feature Play Company in 1913 over which DeMille grew to become director-basic. Goldwyn was later fired from Famous Players-Lasky thanks to frequent clashes with Lasky, DeMille, and lastly Zukor.