Karp announced in November 2017 that he would be leaving Tumblr by the end of the 12 months. As none had completed so immediately after a year of waiting around, Karp and developer Marco Arment began working on their have platform. Principal pictures commenced on April 1, 2013, at the Raleigh Manhattan Beach Studios in Los Angeles, beneath the operating title Freezer Burn. Wilstein, Matt (April 1, 2015).