The ESRB has thought of its method to be productive, because of in part to initiatives by the Board to endorse enforcement and purchaser awareness of the method, and attempts by shops to reduce the sale of M-rated video games to minors. Night Trap is an interactive film video activity at first printed by Sega for the Sega CD in 1992. It was the first interactive movie launched for the method, and had to begin with acquired mixed reviews.