Leo: So the strategy of transmedia, Lucas is a best instance is you have a entire world, a universe like the Star Wars universe but you give people today a wide range of approaches to get involved with it, not just watching the movie, not just reading through a comic book or a novelization but also motion figures, movie games, Lego items, no matter what you can feel of that will get people today launched to the entire world and then of system.
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Vada Gerstaecker
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