The emblem has been in contrast to Pepe the Frog, a cartoon character utilized by the alt-suitable. Torba denied that the frog brand was a reference to Pepe and stated that the emblem was influenced by Bible verses (Exodus 8:1-12 and Psalms 78:45) and different other conventional symbolic meanings. Torba has also explained himself as a "cultural libertarian", a classical liberal, and an "American nationalist patriot".