New York: Ballantine Books. Armonk, New York: M.E. The "fakeness" of the publish-Inversion world-wide-web is less a calculable falsehood and much more a particular good quality of practical experience - the uncanny feeling that what you face online is not "real" but is also undeniably not "fake," and in truth might be equally at the moment, or in succession, as you switch it around in your head.