The 2023 Audi Q9 is the first SUV model under Audi's new head of design, Marc Lichte, and will introduce a new design language for the brand's SUVs. The grill is larger and now has an octagonal shape, with both vertical and horizontal slats, and the character lines of the Q9 are inspired by the Audi Quattro rally car. The Q9 features full-laser headlamps and taillamps, the first-ever in a crossover or SUV.