New York: Ballantine Books. Armonk, New York: M.E. The "fakeness" of the post-Inversion web is much less a calculable falsehood and additional a distinct quality of knowledge - the uncanny sense that what you face online is not "real" but is also undeniably not "fake," and in fact may be the two at when, or in succession, as you flip it in excess of in your head.