Who's to say it would quit with that. On October 3, 2013, Bieber introduced that he would launch a new track just about every Monday for 10 months as a direct-up to the movie Justin Bieber's Believe, which entered production in May 2012 and was launched on December 25, 2013. The film is a follow-up to Bieber's initial theatrical movie Justin Bieber: Never Say Never, with Jon M. Chu returning as director.