According to the official Heinz internet site, Henry Heinz implemented the phrase "57 Varieties" on all of the Heinz bottles of ketchup just after looking at an marketing signal that explained "21 styles of footwear." Heinz cherished the promoting angle of this, and thought that 57 was a fortunate variety at the time. There is almost nothing erroneous with this, since you are admiring the beautiful, what is made by nature.