Damp skin actually has better absorption properties. This is because this small niche company doesn't advertise on TV, or almost all. Cleansing deal with 2-3 times a day; is adequate for normal skin. The flaking is linked to the dryness or absence of moisture. Some men will just purchase a men's skin care kit to them off on their routine. A moisturized cell could rather be sloughed off without much notice.