Whether it was Faith Evans, Mary J. Blige, Total, or 112, Big sounded in tune on the music. He run Bad Boy Records to the pinnacle of pop new music, a generational talent sprinkling fairy dust above an assembly line of hitmakers - Craig Mack, Faith Evans, Total, 112, Mase, Mario Winans, the Lox - not to point out affiliate marketers like Lil’ Kim, Junior Mafia, Charli Baltimore, and Cam’ron.