On August 11, 2009, London's Daily Telegraph newspaper reported that Hugh Hefner experienced sold his English manor property (up coming door to the Playboy Mansion in Los Angeles) for $18 m ($10 m fewer than the documented inquiring value) to an additional American, Daren Metropoulos, the President and co-operator of Pabst Blue Ribbon, and that owing to important losses in the company's benefit (down from $1 billion in 2000 to $84 million in.