The achievements transformed Jackson into a dominant power in worldwide pop lifestyle, and cemented his standing as the "king of pop". Jackson's first album in five yrs, Bad (1987), was very expected, with the marketplace anticipating a different key success. The album received Favorite Soul/R&B Album and Favorite Pop/Rock Album. It won 4 Grammy Awards in 1985, such as Song of the Year for Jackson and Richie as its writers.