In 2014, Tufts University professors Jeffrey Berry and Sarah Sobieraj in their e book The Outrage Industry characterised outrage media as getting a style as effectively as a discursive type of media, which tries to provoke emotional responses (e.g., anger, anxiety, moral indignation) by the use of overgeneralisation, sensationalism, and misleading or wrong information and facts advertisement hominem attacks, and belittling ridicule of opponents.