Off-Site Techniques
As the name implies, off-site SEO pertains to actions that happen off the page and help a site to rank.

Off-site SEO largely consists of backlinks or links to your site from another site. Backlinking is effective, but the authority of the site linking to yours matters. For example, if a respected media publication writes a story about your industry or business and links back to your site – that’s a quality backlink.