Geffen's press advertising for Nevermind was decrease than that typical of a major record label. As the band established out for their European tour at the start out of November 1991, Nevermind entered the Billboard Top 40 for the initial time at selection 35. By this stage, "Smells Like Teen Spirit" had grow to be a strike and the album was providing so rapid none of Geffen's internet marketing procedures could be enacted.