In September 2019, media stories speculated that Prabhu Deva will direct Salman Khan's following challenge right after completing Dabangg 3 and will be launched on the occasion of Eid al-Fitr (22 May 2020 the date which Khan's shelved film Inshallah was speculated to release). On 18 October 2019, Salman Khan discovered the film's title as Radhe through the movement poster of Dabangg 3 also confirming it as an Eid 2020 launch.