Who's to say it would cease with that. On October 3, 2013, Bieber announced that he would launch a new music each and every Monday for 10 weeks as a direct-up to the movie Justin Bieber's Believe, which entered manufacturing in May 2012 and was introduced on December 25, 2013. The film is a comply with-up to Bieber's to start with theatrical film Justin Bieber: Never Say Never, with Jon M. Chu returning as director.