The symbol has been when compared to Pepe the Frog, a cartoon character made use of by the alt-appropriate. Torba denied that the frog emblem was a reference to Pepe and stated that the brand was influenced by Bible verses (Exodus 8:1-12 and Psalms 78:45) and various other regular symbolic meanings. Torba has also explained himself as a "cultural libertarian", a classical liberal, and an "American nationalist patriot".