Around 2011, prior to Minecraft's comprehensive launch, there had been collaboration among Mojang and The Lego Group to make a Lego brick-primarily based Minecraft activity to be termed Brickcraft. Aside from Jackson's exposure, minor controversy was made when rapper Nelly executed his song "Hot in Herre" when a group of feminine backup dancers all pulled the top-layer of their costumes off, revealing shorter shorts and lesser shirts beneath.