The emblem has been in comparison to Pepe the Frog, a cartoon character utilized by the alt-suitable. Torba denied that the frog symbol was a reference to Pepe and said that the emblem was motivated by Bible verses (Exodus 8:1-12 and Psalms 78:45) and different other conventional symbolic meanings. Torba has also described himself as a "cultural libertarian", a classical liberal, and an "American nationalist patriot".